Understanding website analytics - Knowledge is Power.
June 16th, 2008 by John
Web analytics programs are tools to gather and interpret raw usage data from visitors on your site. Tracking these metrics will help you find where your traffic comes from, where they go on your site, where they leave, how long they stay and where they go after leaving your site. Knowing how your site is being used is crucial to determining what it is doing well and what needs to be refined to make it more effective.
Don’t fly blind. Analytics will keep you on track.
With...
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Posted in Information Architecture, Web Marketing, Web Usability | 1 Comment » | Permalink
New site launched: Flight Display Systems
March 24th, 2008 by John
Wondering where we have been this past month? Well, partially we have been working feverishly to turn the Flight Display Systems redesign around in one month’s time. Guess what. We did! And it looks awesome if you ask us (obvious bias aside).

They are a growing, Atlanta based, company that manufactures entertainment equipment to the private...
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How to hire the right web design firm: Part 1
February 6th, 2008 by John
I can’t tell you how many stories I have heard about people getting burned or ripped off by their web designer. Most business owners don’t know what they don’t know about web marketing and end up handing a crucial part of their company’s marketing campaign over to a potentially harmful third party. How do you navigate the online minefield? Having worked with many companies through this process, here are some insider tips.
Only work with a design firm that understands...
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Your website influences the buying decision of your customers.
February 1st, 2008 by John
It is common knowledge that, to be taken seriously in business, you must have a website. However, the evolution of the online medium now dictates that having a website focused on lead generation or conversion is necessary for staying in business. Research shows that your customers are checking your website, and what they see and experience there influences how they perceive your business and ultimately, whether or not they buy from you. Even your ‘brochure’ website must do more than...
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Posted in Web Marketing, Web Usability | No Comments » | Permalink
Innovative InSite Unveils New Design
January 29th, 2008 by John
The cobbler is no longer working barefoot. We are proud to unveil our newly designed and re-branded website! Take a look around, read more in our blog - or better yet - pass our site onto someone you know who is looking to do a re-design of their site!
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